We all know it; time waits for no one. Gosling was hatched in September 1991 and 33 years have since passed at a breathtaking pace - at a speed faster than Marlo (my cocker spaniel) eats his breakfast!

Throughout these years Gosling has focused on supporting clients at national, EMEA, and global levels. As an agency we're always so busy focusing on client work that when it comes to our own marketing we can fall into the ‘cobbler's children’ dilemma, a classic and frustrating conundrum in which utilising our own expertise for ourselves can take a backseat. However, in the last 18 months we put the spotlight on our own positioning and reviewed our brand identity. This proved to be a challenging and enlightening experience, but we are proud that we can at last share our new branding.

We have always had an ethos of continual improvement, so it was no surprise when we reviewed our branding that we realised there have been some significant changes at Gosling.

The most significant is our evolution from a design-led agency to a 360° marketing communications agency, where creativity sits at the heart of everything we do... from design and content to our approach and innovation. 

Our evolution is of course aligned to the ever-changing media landscape where, in the realm of communication, we live in a time of rapid transformation. 

The domains of marketing, advertising and public relations are constantly being reshaped by new trends such as the emergence of more, new, digital channels and the proliferation of short videos, interactive experiences, podcasts, and the relentless march of artificial intelligence. The result being that most of our creative output is digital, be it branding, campaigns, social media assets, or congresses. In our early years print (on paper) accounted for around 30% of our turnover, today it is zero. That's been a welcome shift for the environment too!

So as the marketing landscape evolves, we will always evolve with it; making sure Gosling is well positioned with the skills and knowledge to adapt, flex, and respond to new opportunities that enable better design, greater communication, and stronger engagement.   

For organisations and their brands, the primary challenge now lies in discovering innovative ways to connect with and resonate with their audiences. The modern consumer is in control, deciding when and how they engage with a brand’s message.

Which is why, today, we are about gripping ideas and delivering creativity with purpose.

We believe that creativity is a powerful business tool. To embrace creativity is to craft a message that grips and holds your audience close. It is the amalgamation of writing, design, and strategic thinking – all working in harmony to deliver a message that can transform the dull to become interesting, and the complex to become comprehensible. The use of gripping creative, with purpose, enables us to communicate not just with words but with imagery, emotions, experiences and innovation.

But some things don’t change, they may evolve and shift a bit, but fundamentally the core remains the same. 

After 33 years I still describe what we do at Gosling as "grabbing the eye, winning the heart and influencing the mind". If the creative doesn’t grab your audience’s attention in the first place, then all the research, insight and messaging, channel mapping and launch plans can under-deliver, and in-effect fall at the first hurdle.

Over the last five years we have strengthened our team, including two more directors; and we have expanded our creative capabilities into animation, video, e-detailing and digital marketing. Our expert team now offers consulting in strategy, DE&I, ESG, and corporate communications. All of this is anchored by our mission...

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"To be a highly creative and sustainable business that supports our clients through Intelligent Added-Value Partnerships that they can trust". 

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We have adopted new technologies and systems that enhance collaboration and buildout our gripping, creative, ideas. And our commitment to our own ESG priorities ensures we operate as a responsible and trustworthy business that benefits our people, clients, the environment, and the communities we serve.

Investing in developing our own brand now reflects this steady, sustainable, growth and better represents the breadth of our work today. This transition from a design agency to a comprehensive creative and strategic marketing communications partner, is also reflected in a subtle name change from Gosling Design to Gosling Creative. 

And while we may have a new look, we remain the same, proudly independent, agency our clients have come to know and trust, where strong client partnerships are at the heart of our joint success.

As ever, my thanks to past and current clients and to the team at Gosling. I am delighted that many of those who have passed through our doors have carried on their journeys and have had successful careers – you all made a difference.

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Thank you.

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Tim Gosling
Managing Director & Founder