Creating gripping field materials for a market-leading product

Develop the EMEA launch campaign for the Infinion^™ Pro lead by translating complex product differentiators into compelling sales enablement materials focused on clinical benefits and competitive advantage. Infinion Pro is a spinal cord stimulation (SCS) lead for treating chronic pain, which affects nearly one in five adults in Europe. Interventional pain is a market worth around $3bn.

Communicate multiple technical product differentiators through a clear, engaging narrative that could be used consistently across commercial teams.