Creative that Converts.
Our work resonates on a human level, helping brands spark meaningful connections that grow awareness, build trust and drive adoption.
Our services
Gosling Creative was established in 1991. Built on trusted and valued client partnerships, we've evolved into a highly creative and strategic marketing communications agency.
Our ideas are always guided by insights and knowledge, supported by our Gripping Principles.Read more...
Our ideas are always guided by insights and knowledge, supported by our Gripping Principles.Read more...
We help healthcare organisations build belonging, uniting teams around a shared purpose and progress. With considered cadence, we inform but never overwhelm, helping everyone feel involved, inspired and connected. From change communication and public relations to employee engagement, we communicate content that counts so stakeholders don't just stay informed - they're educated and empowered to play an active role in shaping success.
We build brands and campaigns that have character and commercial edge, making them memorable for all the right reasons. From early positioning to full rollout, we define what matters most, distilling it into recognisable human truths that hit hard. With a practised finger on the pulse and a keen eye on your competitors, we keep you ahead of the curve, giving your story the space and scope to own the conversation.
We cut through complexity with ideas that have heart and land cleanly with clinicians and patient communities. In a time of information overload, we drive differentiation - turning dense data stories that stand out and stick. Blending sharp insight with bold creativity, we shape understanding, shift mindsets, and activate audiences. Whether you're building awareness or long-term engagement, our work will help your innovation or initiative deliver real-world value.
HCP & Patient
Engagement
We partner with healthcare organisations to engage healthcare professionals and patients with clarity and purpose. In a sector where complexity and sameness are common, we create communications that simplify complex - ensuring the right messages reach the right audiences in ways that resonate.
Guided by insight and powered by creativity, our work builds trust and understanding, shaping perceptions and inspiring positive action. From education and awareness to long-term engagement strategies, we deliver ideas that not only capture attention but also rive meaningful outcomes for both professionals and patients.
Guided by insight and powered by creativity, our work builds trust and understanding, shaping perceptions and inspiring positive action. From education and awareness to long-term engagement strategies, we deliver ideas that not only capture attention but also rive meaningful outcomes for both professionals and patients.
Product Branding
& Campaigns
We partner with healthcare organisations to build product brands and campaigns that inspire confidence and deliver measurable impact. From early-stage development to launch and beyond, we combine strategic insight with intelligent creativity to ensure every product is positioned with clarity, purpose, and relevance.
We define compelling narratives, craft engaging campaigns, and deliver communications that resonate with healthcare professionals, patients, and wider stakeholders. By blending creativity with strategic thinking, we ensure your product branding and campaigns are aligned with business objectives and deliver results that matter.
Corporate Communications
We partner with healthcare organisations to engage, align, and inspire the people at the heart of their brand. Guided by insight and creativity, we design internal communications that foster clarity, belonging, and motivation, helping teams feel connected to both their purpose and their organisation's goals.
From change and transformation programmes to ongoing employee engagement campaigns, our work is designer to inform, empower, and unite. We creative communications that are clear, compelling, and outcome-focused - ensuring your people are not only kept informed but are inspired to play an active role in shaping success.
Brand
Brand strategy and audits • Visual identity design and brand architecture • Brand guardianship and implementation • Employee and internal brand engagement • ESG brand integration and purpose-led positioning
Brand strategy and audits
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Visual identity design and brand architecture
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Brand guardianship and implementation
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Employee and internal brand engagement
•
ESG brand integration and purpose-led positioning
Brand Planning
Value proposition, positioning, and messaging • Stakeholder and journey mapping • Segmentation and persona profiling • ESG communications strategy and reporting alignment
Value proposition, positioning, and messaging
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Stakeholder and journey mapping
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Segmentation and persona profiling
•
ESG communications strategy and reporting alignment
Corporate Communications
Corporate narrative and messaging development • Reputation and stakeholder communications • ESG and sustainability communications • Internal communications and employee engagement • Change and culture communications
Corporate narrative and messaging development
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Reputation and stakeholder communications
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ESG and sustainability communications
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Internal communications and employee engagement
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Change and culture communications
Strategy & Launch
Integrated medical, commercial, and ESG communications • Campaign strategy and content development • Medical and creative copywriting • Cultural and organisational change communications • HCP and patient education, engagement, and training
Integrated medical, commercial, and ESG communications
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Campaign strategy and content development
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Medical and creative copywriting
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Cultural and organisational change communications
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HCP and patient education, engagement, and training
Campaigns
Awareness and engagement campaigns • Digital and social media creative • Internal and ESG communication campaigns • Multichannel storytelling • Patient and HCP engagement campaigns
Awareness and engagement campaigns
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Digital and social media creative
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Internal and ESG communication campaigns
•
Multichannel storytelling
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Patient and HCP engagement campaigns
Digital
Website design and no-code development • E-detailing and sales enablement tools • Digital content strategy and UX optimisation
Website design and no-code development
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E-detailing and sales enablement tools
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Digital content strategy and UX optimisation
Photography & Video
Motion graphics • 3D animation and visualisation for MedTech and life sciences • On-location and studio filming • Video editing and post-production • Patient and HCP storytelling content
Motion graphics
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3D animation and visualisation for MedTech and life sciences
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On-location and studio filming
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Video editing and post-production
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Patient and HCP storytelling content
Print & Environments
Congress and exhibition graphics • Brochures, sales literature, and print collateral • Environmental, ESG, and event branding
Congress and exhibition graphics
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Brochures, sales literature, and print collateral
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Environmental, ESG, and event branding
Our approach
We believe intelligent creativity works best when it's guided by insight and purpose. Our proven approach ensures every idea is grounded in understanding, built with clarity, and delivered for impact.
1
Listen & Discover
2
Define & Plan
3
Create & Refine
4
Deliver & Review
For us, partnering with clients is first about listening - we do this to immerse ourselves in your thinking, your strategic goals, and your values.
During the discovery phase we use our inquisitive nature to explore - we combine this with our 34 years of experience to power imaginative, insight based creative intelligence.
During the discovery phase we use our inquisitive nature to explore - we combine this with our 34 years of experience to power imaginative, insight based creative intelligence.
The message, story or campaign needs to be gripping - we collaborate with clients to define who the audience is and where and when to communicate with them.
Once we understand this, the touchpoints and channels are mapped out and a clear project plan is established. Although we remain agile, three decades of experience means we know that our people and processes deliver positive outcomes.
Once we understand this, the touchpoints and channels are mapped out and a clear project plan is established. Although we remain agile, three decades of experience means we know that our people and processes deliver positive outcomes.
We are bold in our creativity; we play with ideas and bring imagination to life. From traditional media to digital and film, we design assets that make an impact on your audience.
We aim for perfect but design is subjective so we test drive ideas until we – and most importantly you – are confident we’ve connected our work to your audience and sure it will achieve the project outcomes.
We aim for perfect but design is subjective so we test drive ideas until we – and most importantly you – are confident we’ve connected our work to your audience and sure it will achieve the project outcomes.
We deliver; on time, to budget and with work that has a lasting impact.
Once delivered, we can evaluate and measure your campaign’s performance and we’ll continue to use our insights and imagination in looking for new and exciting ways for you to further connect with your audience.
Once delivered, we can evaluate and measure your campaign’s performance and we’ll continue to use our insights and imagination in looking for new and exciting ways for you to further connect with your audience.
Our approach
We believe intelligent creativity works best when it's guided by insight and purpose. Our proven approach ensures every idea is grounded in understanding, built with clarity, and delivered for impact.
1
Listen & Discover
For us, partnering with clients is first about listening - we do this to immerse ourselves in your thinking, your strategic goals, and your values.
During the discovery phase we use our inquisitive nature to explore - we combine this with our 34 years of experience to power imaginative, insight based creative intelligence.
During the discovery phase we use our inquisitive nature to explore - we combine this with our 34 years of experience to power imaginative, insight based creative intelligence.
2
Define
& Plan
& Plan
The message, story or campaign needs to be gripping - we collaborate with clients to define who the audience is and where and when to communicate with them.
Once we understand this, the touchpoints and channels are mapped out and a clear project plan established. Although we remain agile, three decades of experience means we know that our people and processes deliver positive outcomes.
Once we understand this, the touchpoints and channels are mapped out and a clear project plan established. Although we remain agile, three decades of experience means we know that our people and processes deliver positive outcomes.
3
Create
& Refine
& Refine
We are bold in our creativity; we play with ideas and bring imagination to life. From traditional media to digital and film, we design assets that make impact your audience.
We aim for perfect but design is subjective so we test drive ideas until we – and most importantly you – are confident we’ve connected our work to your audience and sure it will achieve the project outcomes.
We aim for perfect but design is subjective so we test drive ideas until we – and most importantly you – are confident we’ve connected our work to your audience and sure it will achieve the project outcomes.
4
Deliver
& Review
& Review
We deliver; on time, to budget and with work that has a lasting impact.
Once delivered, we can evaluate and measure your campaign’s performance and we’ll continue to use our insights and imagination in looking for new and exciting ways for you to further connect with your audience.
Once delivered, we can evaluate and measure your campaign’s performance and we’ll continue to use our insights and imagination in looking for new and exciting ways for you to further connect with your audience.
Our work
Explore more of our case studies
Get connected
We believe creativity drives meaningful change. Let's work together to create impact that lasts.
ESG commitments
Discover how we are striving to provide a better future for the environment.