Our Gripping Principles

Our Gripping Principles define a set of values, behaviours, 
and outcomes that support our vision to be:


“A highly creative and sustainable business that supports our clients 
through intelligent added-value partnerships that they can trust.”

These Principles are the cornerstone of our approach, work ethic, and client-focussed outcomes.
Genuine
Values
We are honest and trustworthy.
We work with integrity.
Behaviour
We care about people and our work. We go the extra mile and do nice things for people even when we don’t need to. We are fair, considerate, and gentle in our approach.
Delivery
We do what we say we will.
Responsive
Values
We respect people's views. We are customer-centric, resourceful, and responsive.
Behaviour
We are ambitious for our clients. We listen, we are courteous, and selfless. We are agile and respond to the needs of our clients with understanding and insight.
Delivery
We deliver excellent work, on time, and on budget.
Imaginative
Values
We are passionate about design and innovation. We are restless in our ambition to bring ideas to life.
Behaviour
We are curious. We inspire and motivate one another, and we share ideas and knowledge. We challenge ourselves and others. We look beyond the obvious.
Delivery
We deliver unique and inspiring work.
Purposeful
Values
We are outcome-focussed supported by insightful and strategic thinking.
Behaviour
We consult with each other. We consider the 'bigger picture'. We are collaborative and we engage with our client for feedback.
Delivery
We deliver work which connects to strategy with meaningful outcomes.
Genuine
Values
We are honest and trustworthy.
We work with integrity.
Behaviour
We care about people and our work. We go the extra mile and do nice things for people even when we don’t need to. We are fair, considerate, and gentle in our approach.
Delivery
We do what we say we will.
Responsive
Values
We respect people's views. We are customer-centric and responsible.
Behaviour
We are ambitious for our clients. We listen, we are courteous, and selfless. We are agile and responsive to the needs of our clients.
Delivery
We deliver excellent work, on time, and on budget.
Imaginative
Values
We are passionate about design and innovation. We are restless in our ambition to bring ideas to life.
Behaviour
We are curious. We inspire and motivate one another, and we share ideas and knowledge. We challenge ourselves and others. We look beyond the obvious.
Delivery
We deliver unique and inspiring work.
Purposeful
Values
We are outcome-focussed supported by insightful and strategic thinking.
Behaviour
We consult with each other. We consider the 'bigger picture'. We are collaborative and we engage with our client for feedback.
Delivery
We deliver work which connects to strategy with meaningful outcomes.

Want to learn more about the team?

Our people